There will always be a debate about whether or not you need to keep doing one thing or another in relation to SEO. But there’s one thing we know is that investing in SEO is important to growing your business. Here is why ongoing optimizations are necessary for your contractor business.
Google Makes Updates On A Regular Basis
One of the top reasons you have to continue investing in your site and only presence is that Google is constantly making updates to the algorithms used to rank sites. Just because your
site is doing great right now doesn’t mean you won’t take a hit later this year after an update.
The best way to stay on top of Google updates is to always add new, valuable content to your site. Ultimately, the search engine is doing everything it can to find relevant information that satisfies the user’s question. Publishing new pages and updating old pages will keep your website relevant.
New Competitors Enter The Market Every Year
While time on the internet is a ranking factor, it’s not the only thing that helps a site rank. When new competitors enter the market, they tend to put a lot of money into marketing their brand. Usually, that means they get quick gains that can knock you out of your position if you’ve let your SEO slide.
As we said, adding new content to your site is a great way to make sure it stays relevant. Combine new content with time on the internet, and you can usually keep your position for terms you’ve ranked for in the past.
Google Business Affects Your Rankings
One of the fastest-changing platforms that affect your business rankings is Google Business. This free listing is what helps you show up on maps when someone is searching for the services you offer. Also, Google Business listings show up at the top of search results pages, which means they attract a lot more traffic than they used to.
Your Google Business listing is liable to pick up a lot of the brand-related traffic that your site used to get. In fact, you may have noticed a dip in your search traffic because of this. Not only does that listing have the ability to rank for your brand, but it can also show up in search results for services you offer people are searching for.
In the past few years, optimizing this listing has become a vital part of any SEO strategy. For one thing, it’s much easier to get a local business to show up in Maps than the site itself. And, there’s a lot less competition for the search terms because it is going to show listings that are geographically closest to the person doing the search.
Ongoing investment in your listing is what will help you keep your rankings or show up higher in search results. It’s similar to social media in that you have to engage with it to stay relevant. When you quit engaging with your listing then you give way to your competitors outranking you.
Contact Us Today For a SEO
If you’re ready to invest in SEO on your site, reach out to us today. We’ll be happy to discuss the different options we offer and provide you with a quote for the ongoing work to help your site show up higher in search results.
