Search engine optimization (SEO) can be incredibly complicated. That’s why most small business owners end up asking us “is this even worth it?” Is it even worth it to dump time and resources into SEO in 2022? The answer is, yes. One million times yes! SEO can help maximize your small businesses’ reach, improving leads, and more importantly – sales. 

Why is SEO Important?

A proper SEO campaign is the best way to grow your business organically. While it may not be as simple or quick as paying for ads on Google searches, organic growth is a much better option for increasing sales – and the proof is in the pudding. For example, research shows that organic search results get over 20 times more clicks than any paid Google ad. 

So essentially, you can get 20 times the number of people clicking on your website without worrying about paying for each click. But how effective is SEO? It’s great that more people click on your website when you go the organic route, but does it lead to more sales? The answer may surprise you. 

Does SEO Actually Work for Small Businesses?

If done correctly, a proper SEO campaign can be hugely successful for small businesses. For B2B companies, SEO generates more revenue than all other digital marketing companies combined. Across all industries, it averages 44% of all revenue. There’s something about showing up at the top of Google searches organically. Users are more likely to click the top organic results than click on ads. 

There are some small business owners who feel that SEO services take too long to generate results. Most small business owners expect results in 3 months or less. Realistically, with the time it takes to conduct proper research and implement the practices to shoot to the top, 3 months is on the shorter side. 

Best SEO Strategies for Small Businesses

While it may take longer to see the results, SEO offers long-term solutions that can help your organic traffic numbers. Implementing the best SEO strategies, however, can help speed up the process. Here are some of the best SEO strategies for small businesses:

• Ongoing content – Ongoing content will help keep fresh content on your website while also boosting your website’s search rankings
• Social media content – Don’t forget about your social media pages! Social media content can help boost traffic to your website
• Networking – Working with similar websites can lead to guest posts. Guest posts let search engines know your brand is legit, which can help with search rankings
• Backlinking – Using guest posts to link back to your website also improves your website’s authority

These strategies can help lead to quicker results. 

Are You In Need of SEO Help?

We understand that SEO can be difficult and time-consuming. That’s why our team at Contractor Charlie is here to help. We offer SEO services to contracting companies throughout the United States. Reach out today to find out how our services can help boost the traffic to your website!