This case study features our client, Cavalier Builders, Inc. They’ve been using our SEO services for several years. The company specializes is in room additions, garage conversions, and remodeling in the Los Angeles area which is highly competitive.
When they first came to us, they were marketing primarily through Yelp, but wanted to diversify their lead sources. At the time, they were not receiving any leads from their website, but since they have been using our services, they now receive anywhere between 30-50 calls and form submissions per month.
As a long-time client, the company asked us to help them rank higher for garage conversions at the end of 2019. When laws changed in California and allowed homeowners to convert their garages into living spaces and granny flats, the company saw an opportunity for business growth in this area.
Also, they wanted to see gains on their other services such as kitchen remodeling, room additions, walk-in tubs, and deck building.
Scope Of Our Work
We used a variety of strategies to help the company start seeing their traffic grow for terms involving garage conversions as well as increase their rankings for their other services.
Here is a look at some of our strategies:
- Project Blogs – the company sends us before and after shots of their recent projects and we write blog posts around the scope of their work.
- Informational Blogs – in addition to blogs featuring the projects that they have completed, we also write value-based content that brings potential clients to the site.
- Google My Business – we see this listing as a company’s second website, so we post on the page monthly and other optimization strategies.
- Backlinks – a key part of our SEO strategies include backlinking to the website through guest posting and building citations.
- City page content – since the client has a very large service area, we write unique content that targets their top keywords in the cities they work in. We write a page for every city to make sure the site shows up for those terms in the local market.
Results From Our SEO Strategies
The site has seen an increase of 85.5% more users since this same time last year. Also, their overall users are up 34.9%, which includes returning visitors.
Here’s a graph that shows the increase of organic traffic each month from August 2020 to July 2021.
In addition to that, the company is ranking for terms that are hard to rank for, especially in the competitive market that they are located in. As we continue to target these keywords, they will see a greater increase in traffic and clicks for these terms and others.
At this time the site ranks for more than 1200 keywords in various positions:
Cavalier Builders, Inc. has been satisfied with our long-term services and the leads they receive from our efforts. Here’s a review from the owner of the company.
Contact Us Today
If you would like for us to evaluate your website and show you which terms bring traffic to your website, get in touch with us today. Fill out our contact form here, and one of our SEO experts will reach out to you right away and schedule a time to chat. We can’t wait to help you increase your traffic and potential leads.