Every SEO company develops its own strategy to help its clients’ websites rank higher on Google. Here at Contractor Charlie, our strategy focuses on four primary areas, new content, backlinks, Google My Business, and on-page optimizations. While we are constantly tweaking our process, most of our time is spent on these four areas.
We Write New Content
As part of our SEO plan, we write two new content pages every month. This could be in the form of blogs, areas served, or services pages. Here is a look at the different types of content we write:
A blog is an informative article that answers a potential customer’s question or provides value-based information that helps them with their research. This content is posted on the site as a blog post and can be seen in the blog feed.
2. Areas Served Page
This type of content acts as a landing page for potential customers looking for the services you provide in the city you serve. We will get a list of priority services you want to focus on and the cities you work in to create the pages. Each page will have the main keyword (service you want to focus on) in the town you provide the service.
3. Service Page
Anytime you add a new service or need pages written for your services, we can do this as part of our SEO package. A service page will be linked up in the menu of your website and easy to find by potential customers that come to your site.
On-page means that we work on the pages on your website versus off-page, which refers to backlinks. We’ll do a keyword analysis of which keywords best suit your business and then audit each page on the site to determine which keywords need to be added to those pages.
Instead of trying to get your site to rank for only a select few words, we find as many relevant terms as possible to help your site rank. That’s why we optimize each of the pages and blogs on your site and the new pages we write and add.
Google My Business
Your Google My Business listing acts as a second website for your brand. This listing is free and feeds Google Maps. If you want to show up ahead of your competition on maps, you have to do SEO on your listing. We make it part of our monthly process to interact with your listing and build citations, so it makes your listing have more authority.
Some SEO companies hang their hat on backlinking and only invest in those opportunities. We believe that the most effective strategy involves writing new content and then backlinking to that content as well as other pages on the site. Our analytics have shown that the best way to get results for our clients is to use this method.
Backlinks are any time another website links to a page on your site. Each month, we focus on building directory listings, citations, and guest posts to link back to your site. It’s important to vary the links you have pointing to your website.
Contact Us Today For a Free Strategy Session
Want us to look over your website and see how we can help you? Get in touch with us today, and we’ll reach out in 24-48 hours with available times that we can call you. Our team of experts is ready to help you today, so don’t hesitate to get in touch with us.