One of the easiest ways to maximize your local SEO strategy is to claim and verify your Google My Business (GMB) listing. Over 97% of people learn more about a business online than elsewhere. As a local business owner, you want to ensure that your contractor company appears on their screen when potential customers search for local services. This is where GMB can benefit businesses of any size. It can give you a competitive advantage to manage your online presence and attract customers searching for your business.
Ways Google My Business Helps SEO
Google My Business provides a sizable digital presence for your contractor business, helping your business grow by leaps and bounds if used correctly. Some of the ways it can help your SEO are improving your search rankings and visibility, enhancing customer support and engagement, boosting sales and traffic, reaching a wider audience, and establishing your brand.
Improve Search Engine Rankings and Visibility
When a potential customer is searching for the services your contractor business offers using related keywords, they will see Google Ads, Google’s local three-pack, and organic results after that. If you have a Google My Business profile, you have a better chance of making it in the top 3 local results. You can also show up on Google Maps and local finder. This, in turn, gives your business more exposure and leads.
Enhance Customer Support
With a GMB profile, you can quickly respond to questions and comments and address negative and positive feedback. This helps customers feel better about doing business with someone they can quickly contact, ask questions, and give feedback.
Boost Sales and Traffic
A Google My Business account can have a positive impact on your website traffic. When people search for products and services your business offers and your profile comes up, they are more likely to click on your website. This allows them to learn more about your business. When you have an effective website and CTA, they are more likely to purchase your services.
When your GMB page is up to date, you will be able to attract and engage a broader audience. This isn’t easy to do if you are not running ads and using GMB.
Establish Your Brand
Getting a review on your Google my Business page can help your contracting business appeal to more potential customers in a positive way. For example, a 4.8 rating shows you are great at what you do, and more people are likely to contact you for their needs in the future.
Ways To Optimize Your Account for SEO
As a contractor business, you need a Google My Business profile, but it is also important to remember you need to take steps to optimize this profile so you can rank higher and show up in those local packs. Some tips we recommend are:
- Verify your business
- Fill out your business profile completely
- Make sure your profile is accurate and stays accurate
- Ensure your name, address, and phone are consistent on all platforms
- Pick correct and relevant service categories
- Include pictures
- Get business reviews and use them
- Take advantage of posts, most importantly, the interactive ones.
If your potential customers are looking for a local business, you must be ready. With Google My Business, you can have important business information in front of these potential customers easily. It can help with your local SEO and offers you a chance to engage with your customers. On top of all that, it is a free and valuable tool you can use for interacting with customers and presenting your key business updates to them.
For Help With Your SEO
If you need help with your contracting business SEO or website, give us a call. Contractor Charlie has been working with companies like yours for years and helping get their website noticed by customers. We have affordable packages and are ready to help you. Contact us today on our website for more information.