When it comes to optimizing your contracting website to help attract new customers, having a one-up on the competition is incredibly important. That’s why many business owners turn to Google Ads to help boost their website ranking. However, can Google Ads help grow your business?
Keyword Research
One of the most significant benefits of Google Ads is that they can help you with market research. By experimenting with ads, you can get a better understanding of what your target demographic should be. Beware, the results you get can often be surprising and much different than you anticipated.
Since Google Ads places your business at the forefront of Google searches, you will know who is clicking and who isn’t clicking on your website. Think of this as trial by fire. By experimenting with different demographics, you can shorten your focus to the demographics that work because you have real-world proof that these demographics are interested in your product or service.
Google Ads Are Very Flexible
When it comes to Google Ads, the world is your oyster. These ad campaigns can be very flexible, allowing you to approach the campaign any way you see fit. Of course, some outside factors can dictate whether or not an ad is booming, but for the most part, the success of a Google Ad is dependent on the person running the ad.
These ads are suitable for all kinds and sizes of contracting companies. Even better, they are compatible with a wide range of other marketing platforms and software systems. You will be able to target people by location, the type of device they’re using, and the Google-owned website they’re accessing.
Results Can Come Fast
In today’s world, you don’t have the time to sit around for weeks, even months, waiting for a return on your ad campaigns. Google Ads is known for delivering quick, straightforward results and reports on your campaigns. These results can be easy to analyze with the readily accessible data Google provides you.
Beyond that, these campaigns are typically approved in a matter of hours – a couple of days at most. If you set your start time to ASAP, you should begin to notice an increase in your website’s traffic reasonably quickly. If you target the right demographic, you should also see a boost in leads reasonably quickly, which is good for your bottom line.
Is Google Ads the Best Option?
Now we get to the difficult questions. “Is Google Ads the best way to grow a business online?” For contractors, the results are mixed. A good Google Ads campaign places your website in front of high-quality leads looking for your services. While this may be a good short-term strategy, we would argue that there are better options if your focus is long-term growth.
For example, SEO services help place your website at the top of searches. So if someone were to search “best contractor near me,” your website would pop up. This leads to an increase in organic traffic. Organic traffic is incredibly important because it can often lead to sales and repeat customers. While Google Ads may place your website at the top of searches, Google users are more likely to click the first non-ad link they see. In this instance, emphasizing SEO services over Google Ads will benefit you.
Do You Need SEO Services
If you’re looking to boost your contractor business, our team here at Contractor Charlie is here to help. We offer a wide range of SEO services to ensure the right people are finding your website. Contact us today to find out how our services can help you grow your business.
