Lead-generating campaigns are designed to get visitors or leads to your website and to take an action such as a short form or email to subscribe to a newsletter When your contractor business has a campaign that focuses on Google Ads it makes it easier for you to achieve these goals as well as increase site traffic.
What are Google Ads?
Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network. It can help you gain valuable information about potential customers and establish a connection with them.
Tips For Google Ads
Our top tips to increase site traffic through quality Google Ads leads is to perfect your landing page and enhance your campaign.
Perfect Your Landing Page
The first page of your website is considered your landing page. It is the first thing visitors see when clicking your ad and ideally it should provide them to take the action you are wanting. When building your landing page it is important to remember a few key factors.
- Your page should load quickly
- Your contact and business information should be easy to find
- Make sure visitors are taken exactly to what they are looking for, easy navigation
- Keep forms simple and easy to use.
Enhance Your Campaign
The number one way to increase your site traffic is to make sure that more of the right people are finding your site when they search. These tips can help improve your campaign and increase the Google Ads that they generate.
- Use long-tail keywords
- Test and test again
- If it isn’t working change it
- Remove underperforming keywords
- Amplify successful keywords
- Use smart bidding
You can reach individuals in a variety of ways Google Ads is one of them. Not only does Google Ads allow a business of any size to advertise to millions of people but it is affordable for most businesses also.
We Know SEO
Contractor Charlie knows how important an SEO strategy is to your contracting company. If you are looking for a way to reach more visitors, increase sales, and grow your business, contact us. We can work with you and create a strategy that is sure to make you stand out.