With an abundance of marketing techniques for the construction business, it may be hard to figure out which ones your business should take advantage of. Paid advertising and email marketing are some common ones that can do your business some good. They are tools that give you easy to measure results, so you know they are working, and your competitors are using them. However, one thing you may not have looked into yet is content marketing.
What is Content Marketing?
So your first thought might be, what is content marketing? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content t. This content will attract and retain a clearly-defined audience and ultimately give you more customers.
It may sound like a bunch of work to you, but content marketing is still a successful digital marketing tool available to you and your construction business; another perk is affordable. If you are new to the idea or just not sold on content marketing working for your business, keep reading.
Google Search Results
When potential customers search Google, you want your name on the first page. For this to happen, you need content marketing; there is nothing more effective than boosting your website’s SERP rankings than some quality content development.
Qualified Leads
Content marketing brings traffic to your website. Traffic that you need to grow your business. This traffic means more leads for your business. With a strategic content marketing plan, you will rank well with keywords relevant to your company and your ideal customers’ most common questions and searches. You will start to draw in more qualified traffic, traffic that is interested in what you have to offer and the projects you want to bid on.
Stand Out
Construction is a competitive industry, and you want your business to stand out. In general, you have a specific service area, which means there is a certain amount of work you have to compete for. Quality content marketing can help you stand out in the crowded construction business market in 2 ways:
- It pulls more leads by having you on the top positions on search engines for relevant topics.
- It helps build your authority in the market. Remember, the more authority you have, the higher your ranks for topics related to your construction business.
Authority can also be a complicated subject when it comes to marketing strategies. It can help to think of authority like this, the more helpful and comprehensive your content is, and the more questions and answers you can give prospective customers, the more authority your website can gain. When a search engine gives your website more authority, you are more likely to be a top result for searches. When someone searches “construction company near me,” your business name will appear as one of the top picks.
Same Questions Over and Over
Content Marketing can also help your sanity. This may seem odd to you, but I am willing to bet there are a few questions you answer multiple times a day, and you feel like a broken record. You can create content that answers your most asked questions, saving you and your sales team some work and gaining your business some SEO credit.
If there is a question you are repeatedly answering, this is likely a question potential customers are typing into search engines. If you can write helpful content around the questions, you will save you and your sales team some time while drawing in more qualified traffic.
Content Marketing Tools
- Email Marketing
- Content Offers
- Emails
- Automated Sales Emails
The tools mentioned above are all meant to take the pressure off your sales team while bringing you in potential customers. If you are looking for some more ways content marketing can work for you, give the team at Contractor Charlie a call. Our team is here to help you develop a content marketing plan to grow your construction business.
