What Can I Do To Help My Website Show Up Higher in Search Results?

As a contractor type of business owner, you know that one of the keys to your success is for potential customers to find you online. Sure, word of mouth and referrals are great, but to really grow your business you need to show up in search results. So, what can you do to help your site show up higher in search results? Here are a few things the team at Contractor Charlie recommends. 

1. Create a Google My Business Listing

If you haven’t already, then you should create a free Google My Business listing. This is the listing that will show up for local searches for the areas you work in. It’s ok if you don’t have an office or business address. You can verify the listing with your home address and then hide the address if you need to. A lot of contract-based companies do this because they don’t have an office. 

Make sure you fill out your listing completely. You can add all of your services into the service section, but also add them as products. And it’s important to interact with your listing weekly if possible. You can do this by posting once a week, responding to reviews, and adding images to your gallery. 

2. Find Backlink Opportunities

A backlink is anytime another site links to your site. Just make sure that whatever you choose from the list allows you to post a link back to your site. 

Here are the tops ways you can get backlinks to your site: 

• Sign up for local directory listings.
• Create social media accounts on all of the platforms. 
• Go on podcast interviews that are related to your niche.
• Give to local organizations that list sponsors on their websites. 
• Join local associations or national associations that list your information. 
• Create posts on your Google My Business listing and link back to your site. 
• Set up the free Google My Business listing website. (This only takes a few minutes.)

The more links you get back to your website, the more Google recognizes it as an authority. 

3. Get Reviews And Testimonials

Any way you can get your customers to share their experiences can help your online presence. You can send them your custom review link to your Google My Business profile and ask them to leave a review. This link is found in the dashboard of your listing. Also, you can ask them to leave a review on your Facebook account, Yelp, or anywhere else you are listed that allows reviews.

Another way your reviews can help you show up higher in search results is when you post them on your website. It’s important to hand pick reviews to display on your home page that are very descriptive of the services you offer and locations if possible. These act as keywords on your home page and can help it rank. 

4. Write New Pages or Blogs For Your Website

This is likely one of the more advanced things you can do to help your site rank higher. Writing new content for your site allows it to have more keyword combinations it can be found for. If you write blogs that answer commonly asked questions, these can show up in search results and potentially bring you leads as well. 

Aim to do at least one new page of content or blog post per month for your site. Expanding your site is an important part of any SEO strategy. 

Get In Touch With Us For SEO Services

Want someone to help you write new content, get backlinks, and manage your Google My Business listing? Contact the experts here at Contractor Charlie today. We’ll get back to you in about a day or so after you submit your information. We can’t wait to hear from you!