In today’s day and age, you need all the help you can get your website to the top of search results. One of the many ways you can achieve this is by making sure your Google My Business profile is up to date. In today’s article, our team here at Contractor Charlie will go over the reasons you need to focus on GMB.
What Is GMB
Google My Business – also known as GMB – is a free internet-based service that helps promote local business online. GMB helps business owners manage how they appear online, making it easier for potential customers to find them. Since the vast majority of internet users use Google as their search engine, it’s incredibly important to focus on your GMB.
The more visible you are on Google, the higher the chances you turn potential customers into paying customers. On your GMB profile, you can list your location, hours, website, contact information, and reviews. This helps search engine users learn more about your business without having to click on your website. What are some of the benefits of Google My Business?
One of the major benefits of GMB is the ability for people to leave reviews. While we live in the age of the internet, the best way to grow your business is through word-of-mouth advertising. While reviews on Google aren’t the same as literal word-of-mouth advertising, they serve the same purpose.
Positive reviews left on your GMB can help convert potential customers into paying customers. Not only that, but GMB reviews can help improve your search engine optimization (SEO). Google and other search engines prefer websites that are authority figures in their industry. Businesses that are reviewed well come off as figures of authority in their industry. Allowing customers to leave reviews on your GMB profile can help boost your website’s SEO.
GMB Can Be Insightful
Not only can GMB help you with your search engine placements, but it can also provide you with insightful information that can help grow your business. GMB has an “insights” feature that allows you to learn more about your market. This feature provides you with statistics and insights that help you determine where your audience is coming from.
You can use these insights to verify the effectiveness of your campaigns and whether or not your marketing strategy is working or not. GMB provides a report that allows you to learn and understand how Google users are finding your business. By showing the keywords people are searching for when they find your business, you can streamline your SEO strategy.
It’s Free and Easy to Use
Perhaps the biggest benefit of GMB is that it’s free and incredibly easy to use. This is nice for business owners considering other programs similar to GMB can be quite costly. This free-to-use tool is easy to use; you can even verify your profile in a matter of hours so you can get right to work.
Once your profile is verified, you’re ready to build your profile. The layout of GMB makes it easy for even first-time users to set up their profiles with the potential information customers need. The quicker you get your GMB profile set up, the quicker you gain access to the helpful insights that allow you to maximize your SEO strategy.
We’re Ready to Help
Are you ready to build your Google My Business profile? If you need help with GMB and other SEO tasks, our team here at Contractor Charlie is here to help. We offer a wide range of SEO services to help potential customers find your website. Reach out to our team today to find out what it is we can do for you.