Whether you are trying to build a website from scratch or increase traffic on your business website, we have you covered. Contractor Charlie is here to help advertise your business online and bring more traffic, more phone calls, more sales, and, most importantly, more revenue. Many small contractors businesses trust us to help grow their business and help with website marketing.
What Are Keywords?
Google can keep any business owner on their toes by changing the algorithm with updates frequently, but one thing will remain the same, Keywords will optimize your website. So what are keywords? Keywords are ideas and topics that help define what the content on your website is about. They are the words and phrases that potential customers will use to search for your business in search engines. It is everything on your website boiled into simple terms and words; those are your primary keywords.
Why Are Keywords Important?
As the website owner and creator of the content on your business page, you want your keywords to be relevant to your services. You also want them relevant to what people are searching for, so you come up in their search results.
Keywords are essential because they are what links what people are searching for to the services you provide. Your goal in search engine optimization is to drive more organic traffic to your website from search engine result pages, and the keywords you chose to include in your content will determine the type of traffic you get.
Keywords are about your audience, and they care about your content because you might describe your services in different words than people are searching. Are you trying to drive more visitors to your site? You need to understand what the visitors are searching for and their language to search for these services. You can do this by talking to potential and past customers, even frequenting community groups, and doing keyword research.
Keywords on Your Website Pages
Now that you know keywords are significant on your page, you have to know you can not just throw them anywhere in your content. You have to use them by creating compelling content that provides value, not just something to send hints to the tiny robots at Google sending visitors your way.
There are basic rules you should follow, including using keywords where they make sense in your context. Do not just plug them in to be using them. Include keywords in your titles and the body of your articles, and the meta descriptions of images.
How Keywords Help Boost?
You may be wondering how those keywords we said were critical to your website will help your business. Simple keywords boost your google rankings, better rankings more visitors. One of the number one mistakes in your website is not spending enough time focusing on your keywords.
With the construction business getting back into full swing, now is the perfect time to check your website and make sure your keywords are working for you. Ramp up your marketing, and trust us to help!
Contact Us For Website Makeovers
Contractor Charlie is here to help with all the tweaks and minor fixes your website may need. Our effective strategy can help grow your online traffic and increase your SEO with something simple as the correct keywords. If you want more information on how we can help you or the importance of keywords in your website, please contact us. Let our team help grow your business. For your convenience, we can also be reached by email or chat or our website.