A long tail keyword is a longer version of a word that bring visitors to your website. When you target a longer phrase, you have an easier time ranking for the phrase than a one or two words. It is essential to know relevant phrases that your potential customers are looking for. Here at Contractor Charlie, we use long tail keywords in the content we write for contractors.
What Are Some Examples of Long Tail Keywords?
A short tail keyword has 1 or 2 words, while a longer phrase is 3 or more words.
Here are a few examples of how to turn a short phrase into a longer phrase:
Short: SEO company
Long: SEO company near me
Long: Marketing for small business
Short: Voice search
Long: Voice search optimization
These are just a few examples of what you need to do to narrow the search criteria. Using more words can bring you more relevant traffic, because they are likely using a longer combination of terms to ask a question.
How do You Find Long Tail Keywords?
In order to get a relevant phrase, we like to use ubersuggest to show us related terms. Search out the short term you want to target and see what suggestions come up. You should be able to find a longer phrase that works for your content.
To make sure that it is relevant to your page, do a search with the 3+ words you chose. See if the pages that come up are related to what your content is about. If every search that comes up is un-related to your industry, then you’ll want to choose different terms.
How Many Words is in a Long Tail Keyword?
Usually, you’ll want to write 3 or more words in order for it to be classified as a long tail keyword. If you are a local business, take your main term and add your location to the end of it. That’s a great way to get picked up for searches from people that are near your business.
Why Use Longer Phrases?
We tend to use longer word combinations to help our contractor clients to show up higher in search results. For example, a remodeling company wants people that are looking for contractors to find them. If they want to rank for a specific type of job, such as “kitchen remodeling”, we help Google narrow the search by adding “contractor near me” to the end of it.
The more information we give the search engines, the better the result for the consumer. Also, when your website comes up for the type of information the user wants, they’ll stick around on your page longer. If your content is irrelevant, they’ll click away which increases your bounce rate. The faster they bounce out of there hurts your rankings. It tells Google that your content is not relevant to the user.
Contact us Today For SEO Help
If you need an SEO company to help your website rank, contact the experts at Contractor Charlie. We’d be happy to put together a strategy for your company. Our team listens to you and finds out what your ideal client is. Once we know who you want to attract, we implement a strategy to help your website rank.
Contact us now so we can talk with you. We look forward to hearing from you!