When it comes to marketing, you have heard about keywords. You know how they are important to use in your website content, how important it is to stay on top of them, and so many other things, but what about long tail keywords? Have you ever heard that term used when it comes to your website? Long tail keywords can help any business gain more visitors to their website, including your construction website. The team at Contractor Charlie wants to let you in on the secret of long tail keywords and how they can help.
What are Long tail Keywords?
Simply put, long tail keywords are longer and more specific keyword phrases that your website visitors are more likely to use when they are searching. If you know how to use them, and we do, then they can be highly valuable to your website.
Think of it like this, you are in the construction business, but you have a specialty in renovating garages on a budget. Using the term garage or renovation will not bring you in all the traffic that wants a garage renovation. If you are to use the longtail keyword of a garage renovation budget, you will get more visitors who are looking to renovate their garage on a budget.
These keyword phrases are easy to maintain and just establish a clearer understanding of what you offer and your audience or visitors. You may seem to draw in less traffic, but you will draw in more traffic in the long run that is wanting what you offer specifically, so, in turn, you should get more customers and more jobs.
Long Tail Keywords and Your Rankings
As mentioned above, when you are using long tail keywords in your site, you may experience a decrease in rankings. This could scare you and make you think that they are not working or not the way you should go for your site. But trust in us.
Our team knows that long tail keywords pull in less traffic, but we also know the return on your investment will be much higher in the long run. Using your long tail keywords, you attract the exact audience you want to appease. Back to our example above, say your neighbor searched garage renovation in our area, and google brings up ten contractors in the area that offer garage renovations. Your business is listed as number three in her search.
Chances are she may call you for a quote, and she may go with the top two. Now say that same neighbor searches Google for garage renovation on a budget in my area; now that you have focused on this long tail phrase, your business has shot up to number one on Google search, and she gives you a call first. She is pleased with your quote and gives the renovation project to your business. You just landed a project by using a longtail keyword phrase.
Longtail and Competition
Long Tail keywords are extremely valuable for your contracting business when you offer the same services as others in your area. It can set you apart when it comes to Google searches, and it can cause someone to visit your website instead of a competitor who only uses generic keywords. The key is to focus your long tail keywords and phrases on what you offer, and your competitor does not.
For Help With your Long Tail Keywords
If you are looking for help with how to get long tail keywords for your construction business or even help with your SEO or website, contact us. The team at Contractor Charlie is here to help you get more leads and more sales, all from a few clicks on your website. We look forward to working with you.
