Google My Business was an incredibly helpful tool for contractors. Unfortunately, new updates from Google have ushered in the end of Google My Business. Don’t worry, Google has introduced its predecessor, Google Business Profile, which offers many of the same features and then some. Here is how new updates to the Google Business Profile can help your business.
Benefits Of Google Business Profile
First and foremost, it’s important to understand the benefits of Google Business Profile. Focusing on your Google Business Profile is one of the most effective local SEO strategies. It provides potential customers with the vital information they need to know about your business such as hours, location, website, and reviews. Here are some additional benefits of Google Business Profile:
- It makes your business seem more reputable
- Your website will get more clicks
- Your business will receive more visits
- Customers are more likely to purchase your product or service
Since customers are able to make changes to your profile, it’s important to regularly check your profile to ensure the information is accurate.
Easily Update Your Hours
One of the best new features is how easily you can now update your hours. In the past, it was difficult to differentiate your regular business hours from your holiday hours. This made it difficult for customers to know when you were open. This has become increasingly more true after the COVID-19 pandemic.
By updating your business hours for holidays and COVID-19 restrictions, customers can easily identify when you’re open. You can also change your hours quickly, in case you close unexpectedly. Customers are also able to update your hours in case you are unable to or have forgotten. Contact us today and we will be more than happy to assist you.