If you own a contracting business, even a smaller scale one, you have to do a variety of work. This can include paperwork, managing crews, dealing with material purchases, getting projects set up, and the list goes on and on. All of these tasks leave you little or no time to plan more marketing strategies. While marketing for a contractor business can be a bit different, it still needs to be well planned and executed to make it successful.
Marketing Strategies
Our team at Contractor Charlie has compiled a list of a few strategies your contractor business can use to help expand your business.
Be Online
The contractor business is no doubt an offline business, you can not give your services online, but you need a website because customers are spending much of their time there. Your potential customers spend a considerable amount of time on social media sites and internet surfing. Make sure your business is advertised there for them to find.
The first thing you need is a professional website. Hiring an experienced website developer can make your site look professional and guarantee you have all the important elements. Ensure it includes all your contact information and a contact form so customers can quickly get in touch with you.
Build a Brand
Your website will gain credibility if you present yourself as a brand. To build a brand name, you may need some professional help. These services can help you develop your brand name and help with your marketing. The contractor design services that may help you create a brand could include:
- A logo
- Car, truck, or work van wraps
- Banner Designs
- Billboards Designs
- Business Card Designs
- Flyers or yard signs
All of these can be used to market your contracting business and to catch potential customers’ attention.
Search Engine Optimization
While Facebook and Google Ads are great options, you have to pay for them. You can reap the same benefits by producing relevant content that can impress search engines as well as the visitors who are coming to your site. But you need to understand your potential customers’ needs and preferences first; this can take a little work as you will need to know keywords to use on your site and in blogs and which are specific to your industry. You can also hire professionals such as Contractor Charlie to help with your SEO marketing for your site.
Tips and Tricks
Customers always love when they can get some tips and tricks for free. If they like what they see, they will easily spend money on your services. As a construction expert, you can give them free tips and tricks by uploading some small DIY videos on your website. You can also add before and after pictures of projects you have worked on. This can help customers gain confidence in you and are a small way to show off some of your work.
We Know SEO
The team at Contractor Charlies knows the importance of digital marketing and SEO services for contractors. We also know it is easier than you think to get your website noticed by potential customers. We offer affordable packages to help you with the process. If you are looking for help with all your search engine optimization and digital marketing needs, fill out a contact us form on our website. We will get back to you as soon as possible to talk about your business goals and how our team can help you meet them.
