If you have a website for your contractor business, then understanding what backlinks are is important. It’s a good strategy for search engine optimization, SEO, and when used correctly, can increase your site traffic. The team here at Contractor Charlie uses backlinks as part of their SEO strategy. Here is what you need to know about it.
What Are Backlinks?
You’ve no doubt seen a link in an article you were reading and clicked it. Maybe you’ve been taken to another page on the website you were already on. Or, you were taken to another site altogether.
Anytime you see a link in content, that is considered a backlink. Links that keep you on the site are called internal links. Ones that take you off the site are called external links. Both of these are used as part of a good SEO strategy.
Top Ways to Get Backlinks to a Website
There are good ways to go about this and wrong ways. The worst way to go about this is to pay for a link. Google considers that a violation and will penalize your site if they think you are paying for this service.
However, there are many great ways to do this and actually help your site rank. Here are some of the strategies that work:
Broken Link Building
This is a hit or miss strategy but can be successful. The basic principle is that you will find a broken link on someone’s website and then message them with a useful resource to replace the broken one with. You can use a broken link checker to identify them on someone else’s site.
The key to this strategy is being genuine and offering true help to the site owner. You want to identify an article that you can actually add value to. Otherwise, they will turn you down. If you come up with a real solution, however, you have a better chance of getting them to make the swap. Broken links are bad for SEO.
Guest Post on High Authority Sites
Putting together a valuable guest post and submitting to a high authority site provides you a really authoritative backlink. Make sure you aren’t trying to get linked somewhere that looks at all spammy or not well maintained. That can actually hurt you rather than help you.
Write to the audience of the site you want to submit a post for. That means you need to spend time reading the other posts they have published. You’ll get a feel for what they are looking for and a higher chance of them accepting your article.
Post Links on Social Media
Anytime you write a new blog, create a video, or add a content page, share it on social media. Those platforms count towards your link authority. Make sure you create an account on all of the major platforms like LinkedIn, Facebook, Twitter, Instagram, and Pinterest.
This strategy requires you to produce new content on a fairly regular basis. Even if you are writing on two blogs a month, you have something of value to share. If you share real information often enough, you are likely going to have your content shared on social media and linked in posts.
Build Relationships With Other Website Owners
It’s never a good idea to ask for a link. However, if you build a good relationship with other website owners and start linking to their content, they will likely end up returning the favor. The key is that you have to find other people in your industry.
Writing valuable information can even get you noticed by people who have never interacted with you. If your content is coming up high enough on the search engines, someone may end up quoting you as a resource.
Contact Us Today For a Solid Backlinking SEO Strategy
The team here at Contractor Charlie is happy to put in place our strategy for you. We are a group of professionals that fully understand contractors and their industry. Not only that, we offer high-quality SEO services to our customers.