Most people begin their search on a search engine such as Google or Bing. It is not enough to just appear in these search results. Your website has to be at the top or near the top to be seen and to generate new leads. The best way to get there is with SEO.
What Is SEO and Should You Use It
SEO or search engine optimization includes all the steps taken to make a site rank as high in the search results. Most people rely on search engines to find service providers that they need and these rankings play a role in keeping your contractor business afloat and busy.
You may wonder why it matters where your website ranks. The truth is most clicks go to the top 3 results in a search engine. Anyone looking for a contractor in your area may begin with a search and they should be seeing your business. That is where contractor SEO comes into use. With a competitive SEO strategy, your website will get more clicks and your rankings will go up.
A few advantages of investing in SEO include brand awareness, low marketing costs, competitive advantage, and revenue. While the impact SEO has on your contractor company can mean more phone calls, quote requests, and opportunities.
SEO For Contractors
SEO is a long-term plan and whether you are working with an SEO company for contractors or you are trying to implement an SEO strategy yourself it is important to understand the general process.
Changes in search engine algorithms can influence your approach in the future but your strategy should always focus on these 4 processes to handle those changes easily.
- Research Keywords- Choose the best keywords for your business and incorporate them
- Provide a user-friendly experience- Make sure your website is user-friendly with high page speeds and a mobile-friendly version
- Use off-page strategies- Links and mentions from other sites are known as off-page elements and play a role in your site’s authority and ability to rank
- Measure and Improve- As you optimize your website and begin the outreach strategy you need to measure how well your efforts are working and improve as needed
If you are looking for a contractor SEO company that can grow your business, Contractor Charlie is here to help you. We offer contractor SEO services that can help your company achieve its goals, attract new leads and grow revenue. Contact us today for more information.