Do you ever wonder why you’re not getting the results you want from your website? Perhaps you’re writing valuable content and linking to great information. You’re doing all the “right” things but your conversion rates are still low.
One of the best ways to keep clients coming back is to create an amazing CTA. Here’s all you need to know about creating the best CTA’s for your contractor website.
Do You Really Need A CTA?
You never know when you’ll land the clients you’ve been looking for. A call-to-action (CTA) can either keep clients coming back or send them clicking the “next” button. There are different ways to include a CTA on your website posts. Some include images or links while others are a few short sentences. Whatever you choose to use, make sure it’s effective for the visitors that come to your website.
A CTA Captures Attention
When you write content or list special offers on your website, you want to capture attention. A CTA is a great way to conclude your content. It also gives readers a final chance to contact you for services.
Ways To Use CTA’S
When you’re keeping up with a contractor business and a website, it’s difficult to look for new clients. Creating a CTA can help with that. Here are a few things to keep in mind.
Don’t Underestimate Urgency
When you have something you feel your clients need, get your urgency across to your audience. You have a service that will help your clients and they need to know how they can get it right now. If you’re offering a limited-time service, let clients know when your offer ends. This time limit urges clients to contact you as soon as possible.
Count-down timers are another way to add urgency to your offers. This visual will stand out and make the urgency more important to the client.
Include Customer Reviews
Everyone loves reading reviews on services and products they’re not familiar with. These reviews let people know about the product quality and customer service of the company. If you want to create great amazing CTA’s, include some quality reviews from happy clients.
Add Value To Your Message
If you’re using a CTA, then you have something important for your clients. Give your clients a reason why they should contact you. Focus on telling them exactly what you offer and why it’ll help them. Make your information stand out from the other information clients are looking at.
Keep It Short And Simple
When potential clients are looking for contractors, they often visit several websites. You don’t want to overwhelm them with information on your website. Keep your CTA short and simple. The length of your words is just as important as the value of content. It’s a good idea to keep it around 50 words if possible.
Make Your Message Unique
Don’t lose your message in website clutter. If you own a contractor business, you likely have your own branding as well. Add that unique design to your CTA. You can create engaging visuals that are appealing for your CTA. This will draw the attention of potential clients and send them your way.
Let Our Team Create A CTA For Your Business
If you want to increase your website ratings, let the team at Contractor Charlie help you create amazing CTA’s for your website. We understand that you want to focus on your clients. Let us do the website work for you so you can focus on them. We encourage you to fill out our request form and let us know how we can help you today.