Successful contractors are busy and always trying to beat the clock. While you might not be looking for more work, contractors always want to generate leads. Without solid leads, your business loses profits. It takes more than a professional website to attract ongoing traffic. Discover six reasons why contractors need to set up a blog site, too.
Fresh Content Every Month
It becomes a time-consuming hassle to constantly update your web pages. Plus, there is little to say other than present your business and what it does. A blog gives you an opportunity to add fresh content to your site every month. Most companies post new articles twice a month. Adding new content attracts search engines and readers. And ongoing traffic also boosts your search engine rankings.
Your web page content must be clear, brief, and concise with little or no room for your unique personality. Giving your business a unique voice helps it stand apart from the competition. And you have a chance to show off what you know about your industry. A blog gives you a chance to informally speak to visitors and develop a business brand people recognize and want to contact.
Showcase Stellar Projects
Most contractor websites have a portfolio page so visitors see the work the contractor does. But updating this page continually often means contacting a web developer and waiting weeks to watch the pages go live. When you feel proud of a recent project, you can take photos and post them on your blog. Make sure to share them on social media, too. Everyone will see your outstanding work and this helps generate more leads.
Offer Special Services
Another benefit of having a blog is the ability to instantly offer special services. When business is slow, simply post a special offer on your blog. A discount or free service option inspires people to contact your company. It is almost like an instant source of leads when you post a compelling offer and publicize it on your blog and social media. Never have a dull moment when you use your blog to attract customers with excellent deals.
Provide Industry Updates
Industry experts are respected in their fields and people turn to them for answers to difficult questions. Become the contractor everyone wants to talk to when you post informative blogs. Answer the questions of your clients, colleagues, and associates. Become the contractor everyone wants because you know your industry and share your knowledge with others. Make sure to post industry news and updates as they happen to be the first source of information in your field.
Stay Connected With Clients
A blog is a fantastic way to attract new clients. But it also becomes an effective tool to stay connected with current clients. Even when you are not working on projects for them, clients can visit your blog to see what your company is doing now. Get clients’ email addresses so you can send blog updates and special offers. Encourage them to share your content and emails to generate more referrals. Offer a discount to loyal clients who refer new ones.
If you don’t like to write or have little time to develop your blog content, this is a job you can outsource to a pro. For an affordable fee, an SEO expert can write and optimize your blogs to attract more targeted traffic. Realize a ROI when you have a professional create and maintain your contracting blog. In a few months, you will be impressed by the results.
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