Successful contractors are busy and always trying to beat the clock. While you might not be looking for more work, contractors always want to generate leads. Without solid leads, your business loses profits. It takes more than a professional website to attract ongoing traffic. Discover six reasons why contractors need to set up a blog site, too.
Fresh Content Every Month
It becomes a time-consuming hassle to constantly update your web pages. Plus, there is little to say other than present your business and what it does. A blog gives you an opportunity to add fresh content to your site every month. Most companies post new articles twice a month. Adding new content attracts search engines and readers. And ongoing traffic also boosts your search engine rankings.
It’s important to update your blog frequently with relevant information pertaining to your industry. This will help keep your website fresh and more importantly draw newcomers into your website. If you can provide potential customers with relevant information, they’re more likely to stay on your website and choose you as a contractor when the time comes.
Business Branding
Your web page content must be clear, brief, and concise with little or no room for your unique personality. Giving your business a unique voice helps it stand apart from the competition. And you have a chance to show off what you know about your industry. A blog gives you a chance to informally speak to visitors and develop a business brand people recognize and want to contact.
Just having ‘contractor’ as your job title gives you and your blog site credence. If you can become a reputable source of information that people turn to, it can become substantially easier to instill trust with potential customers. Plus, it’s always a benefit drawing people into your website even if it’s for something other than purchasing services.
Showcase Stellar Projects
Most contractor websites have a portfolio page so visitors see the work the contractor does. But updating this page continually often means contacting a web developer and waiting weeks to watch the pages go live. When you feel proud of a recent project, you can take photos and post them on your blog. Make sure to share them on social media, too.
Everyone will see your outstanding work and this helps generate more leads. This makes it easy to showcase to potential customers what you’re capable of doing as a contractor. If they can easily access examples of your work, it’s much more likely they choose you.
Offer Special Services
Another benefit of having a blog is the ability to instantly offer special services. When business is slow, simply post a special offer on your blog. A discount or free service option inspires people to contact your company. It is almost like an instant source of leads when you post a compelling offer and publicize it on your blog and social media.
Never have a dull moment when you use your blog to attract customers with excellent deals. Using your blog as a way to promote special services also increases the chances a potential customer will return to your website. If they remember that you frequently post special services, they’ll return to your website to find the next special.
Provide Industry Updates
Industry experts are respected in their fields and people turn to them for answers to difficult questions. Become the contractor everyone wants to talk to when you post informative blogs. Answer the questions of your clients, colleagues, and associates. Become the contractor everyone wants because you know your industry and share your knowledge with others. Make sure to post industry news and updates as they happen to be the first source of information in your field.
As mentioned earlier, this makes you more reputable as a contractor. If people know they can turn to you for information in the contractor field, they know they can rely on you for their contracting needs. It also establishes a fanbase of sorts. People will return to your website for news in the contractor industry.
Stay Connected With Clients
A blog is a fantastic way to attract new clients. But it also becomes an effective tool to stay connected with current clients. Even when you are not working on projects for them, clients can visit your blog to see what your company is doing now. Get clients’ email addresses so you can send blog updates and special offers. Encourage them to share your content and emails to generate more referrals. Offer a discount to loyal clients who refer new ones.
The more often you update your blog site, the more likely it is that you make repeat visitors. Your blog site can help you become a reputable source in your industry.
If you don’t like to write or have little time to develop your blog content, this is a job you can outsource to a pro. For an affordable fee, an SEO expert can write and optimize your blogs to attract more targeted traffic. Realize a ROI when you have a professional create and maintain your contracting blog. In a few months, you will be impressed by the results.
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