Contractors keep track of countless details, from licensing and permits to insurance and getting a website. When it comes to having a website, unfortunately, the job is not just one and done. To reach your target, you need to search optimize your site. Discover the importance of search engine optimization (SEO), and why your site needs to be optimized.
Basics Of SEO
When people search for a contractor on Google, they enter specific words into the search bar. A list of contractors appears and people can choose the ones that look the best. Your goal is to land on the first page of these search results for several different types of searches. The words entered into the box are referred to as keywords. An SEO service researches your business and the keywords people use to find it. Those words are carefully incorporated into your content and site description data to attract the search engines and potential customers.
What Is An Optimized Site?
An SEO optimized site is a website designed to rank high in search engines. Nearly 60% of internet users don’t look past the first page of web results, so it’s important that your site is near the top of search engine searches. SEO optimized sites feature SEO tools such as landing pages, a home page and conversion points as well as backend features such as SEO headlines and meta descriptions. Without SEO, your website may struggle to gain traction in the busy World Wide Web. Website and business owners with an optimized site see huge boosts to the amount of traffic they receive on a daily basis. More importantly, they see huge boosts in the amount of quality traffic. The more quality traffic your website receives, the more likely you are to find new customers who are interested in your product or service.
Defining Your Target Market
The first step to effective SEO is defining your target market. Who are your typical customers? Where do they live and what services they want from your company? Your website content and keywords will reflect what your target market wants so they can find your business. And everything needs to presented in a way that customers understand so they know what you do and how you can help them. Your website should also include specific calls to action that inspire website visitors to contact you by phone or email.
Add Photos and Video
Visual representations of your company are another way to get potential customers to take action. A company name and logo are just the preliminary ways to build trust and get recognized. Adding photos of your work, including before and after images, is a compelling testimonial to what your companies can do for customers. And the video shows them your work in a meaningful way, including the steps you take to get it done.
Reviews and Testimonials
With testimonials in mind, it makes a difference when visitors read about the experiences of other customers. Ask current customers who liked your work to write testimonials about the project. Post them on your website. Create social media accounts for your business where people can write reviews. This type of online word-of-mouth is a powerful way to advertise your company and attract more customers.
Going Local
Most contractors work within a specific neighborhood or region. SEO efforts should be localized to specifically reach people who are searching for contractors in your area. Besides using local SEO content on your website, link building is another way to reach local customers. Directories, articles, and profiles help localize searches so people in your local region find your business. And it is crucial to have a mobile-friendly website for customers to find you on-the-spot.
Mobile-Optimized Website
Recent studies have shown that nearly three-quarters of the world will only use their phones for internet access by 2025. As the dependence on smartphones and tablets grows stronger and stronger by the day, it’s never been more important to have a mobile-optimized website. A mobile-optimized website is formatted strictly for mobile devices. This means navigation that is thumb-friendly, reduced graphics to make the site easier to look at and the option to view the desktop version of the site. A mobile-optimized site is different than a mobile-friendly site, which is essentially just a toned-down version of your desktop site. In a world that is growing ever more dependent on smart devices, having a mobile-optimized website could bring a huge boost to the retention and conversion rate of your website.
Updated Content
Many contractors have a website with a blog. Having a blog is a simple way to add updated content to your site. Fresh content attracts the attention of search engines, customers, and other contractors who can refer business to your company. The articles should be informative, original, and include relevant keywords as well as a related image. This fresh content will bring people back to your website for updates and may establish your company as an authority on certain topics in your industry.
Does all of this sound like too much to handle with everything else you need to do for your business? Outsource the work to a qualified SEO professional who takes care of keyword research, website optimization, link building, and posting content to your blog. You can search optimize your website with interrupting your daily routine. And over time, the website will attract leads and help boost your bottom line.
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