Keeping up with your website is difficult when you’re running a contractor or service based company. You want to attract online clients so you can meet their needs, but you also must have the time to fill their orders. The team here at Contractor Charlie helps people in this industry to develop effective marketing strategies to keep new leads coming.
One of our strategies is to build backlinks to your site. We offer several SEO packages to help our customers rank on search engines.
What Are Backlinks and Why You Need Them
A backlink is a link that connects one website to another. When a website talks about another website and links to it, the action creates a backlink.
Backlinks are important for search engines and the person creating them. Search engines use these links to give authority to websites and their relevant topics. Backlinks tell the search engines that the website you link to, approves your website and topics.
Building quality backlinks is one of the best SEO strategies you can do for your contractor business. Here are some top strategies to use.
1. Utilize Search Engines
There’s a chance that search engines have already linked to your website using keywords from your content. Do a search and collect all the websites that have linked to your content. Use some keywords to search for these websites.
Make sure you record the list of the websites you find. This is helpful when you ask these websites to promote your new content.
2. Create Specific Tools
You can create links to tools that are designed to help customers with the information they need to know about your service. For example, create infographic links to DIY guides and other resources for your customers.
You can do this by finding several websites that talk about your industry. Gathering their website addresses and then link to them. This method is not hard but it is often time-consuming. However, it is an important part of the link building strategy. This not only offers valuable information but it provides more authority for your website.
3. Create Content Links For Your Blog
While your homepage is very important, focus more of your attention on creating valuable blog posts for your clients. Use your blog post to build links to your content. Here’s how you do that.
First, use a site explorer tool to see how many backlinks your website is getting. Then, find your blog posts that have the most valuable content for your audience. Link to those specific posts rather than just your homepage.
4. Use Images On Your Website
If you have plenty of images on your website, use those to build quality links that will help your clients. Make sure you own the rights to these images before you build the links. You can contact other similar businesses and let them know they can use your image as long as they link back to your website.
5. Request To Guest Post on Other Blogs
Blogging on your own website will gain you authority over time. Guest blogging, however, will help you gain authority faster and create relationships with others in your industry. This is a powerful backlink strategy. There are a few ways to do this.
First, do a Google search to find similar bloggers that accept guest posts. Make a list of the ones you want to write for and contact them through email or social media platform. It’s a good idea to include a link to an article you’ve already written. This way, you don’t waste any time pitching your ideas.
Let Us Help You
If you need help with link building, Contractor Charlie offers affordable SEO services for your contractor business. Let us help you build quality links and help your business grow. Call us now so we can help you.