Contractors want to generate business in their neighborhoods. In most instances, it would not be cost-effective to take jobs two or three states away from your hometown. But search engine optimization attracts leads from all over the country. If done properly, SEO will bring traffic from your local area. Discover how to take a localized approach to marketing your contracting business. And learn how to get more leads in your area rather than fielding traffic from all over the country.
Homeowners are constantly looking for contractors. This is why, as a contractor, contractor advertising is incredibly important for your business. These marketing plans will help potential clients find your services. Contractor SEO might be something you don’t think about on a regular basis but it can greatly increase the amount of traffic your website receives.
General Plus Local Is a Winning Combination
General keywords will attract visitors from all over the country. Many people go online to search for terms such as energy-efficient windows or modern plumbing fixtures. Add a location or city to the keywords to create long-tail keywords that draw in traffic from your neighborhood. And include these words in your web content, blog entries, social media postings, link building, and metadata.
Get to Know Your Neighborhood
Pull out a map and start to review your location. Get to know your neighborhood and all the surrounding areas. Then decide how far you are will to travel for work. And make a list of the towns and cities where you want more leads. Also, do keyword research to find out the terms these areas are ranking for on the search engines. Add them to your list of keywords for your marketing efforts. Services such as Google Maps and local pages will help make it easier for people to contact you. When people search your company in a search engine and your location and contact information pops up, it greatly increases the chances potential customers contact you.
Appliance Repair Advertising
As a contractor, being clairvoyant with the services you offer is incredibly important. Especially with the saturation of the market, if a potential customer isn’t clear about the services you offer, they’ll head over to a competitor’s website. Appliance repair is one of the biggest needs of homeowners.
As a contractor, appliance repair marketing is important. List the appliances your company can repair or replace. It’s also beneficial to create informative blogs on what homeowners should look out for with their appliances. If they know when an appliance is broken, perhaps they’ll choose you for repairs.
Post About Local Events
While you want everyone to know you are a local contractor, show them you are part of the neighborhood. Post about local events on your blog and social media accounts. Attend and sponsor community events so people get to know you. Become a local authority where people can get neighborhood updates. People like to do business with local companies that care about the area.
SEO For Contractors
One of the best ways to organically boost the traffic your website receives is through search engine optimization. SEO will have your website showing up higher in Google results and will attract more attention to your website. Most importantly, SEO is organic and makes your website more enticing to click on.
Proper SEO will increase the amount of traffic your website receives, it will also increase the amount of high quality leads you will receive. Not only will you attract new people to your website, but it will also attract people looking for the services that you offer. This is because you’re attracting people who are looking directly for your contracting services.
Add Local Site Pages
People are always searching for more information about the neighborhood. Use your list of towns and cities to create localized pages. Add them to your site for improved local SEO. Provide an overview of each town and city. Include the local attractions and what makes the area special. And include a paragraph about your business to each local page to promote your company. This helps search engines confirm that you’re not spam and actually providing services in that area. This is because search engines recognize certain attractions in the area and they can confirm that you are talking about the city you are providing services in.
Update Local Citations
Local directories and citations often rank well on the search engines. Make sure your company and its contact info accurately appear on sites such as Google Plus and Yelp. Add your business to other top directories, with your location and phone number. And appearing in directories ensures more people find your company when they are searching for a local contractor.
Use Your NAP
Whether you are posting a blog or a social media update, including your name, address, and phone number. Whenever possible, add your NAP to promotional and marketing content. And make sure people know where you come from and how to get in touch with your business. Plus, the more often you feature your NAP, the higher your site will rank in your neighborhood.
Get Around Online and In Town
Write for local publications and websites. And add your site to local directories, such as your community library. Join the chamber of commerce and add your business to its website. Find a business organization in the neighborhood that offers opportunities for mutual referrals. In addition, sponsor a team or event in your town then publicize what you do on your site, blog, and social media accounts. Get around online and in your town to attract more local attention.
General SEO may bring in traffic that is irrelevant to your business. Localize your approach to generate targeted traffic in your neighborhood.
SEO Company for Contractors
Our team here at Contractor Charlies is ready to help you take your contractor company to the next level. We create localized and targeted strategies to make sure you’re receiving organic traffic. Not only organic traffic but localized traffic and quality leads.
We will work with you every step of the way to make sure your website is looking the way you envisioned it. Our number one priority is to make sure you’re getting the most out of your website as possible. We will help make sure that potential clients are finding your contracting services.
Thank you for reading our blog! How can we help you? Contact us today.