If you own a contractor business, then you’re probably looking for ways to bring more clients to your door. The best way to do that is through your website. When potential clients are searching for contractors, you want them to stop at your page and contact your business. This will happen by increasing your conversion rates on your contractor website.
When we take on new clients, we always look at their existing website for how well it can convert before we add content and manage SEO. Here are a few things to consider when looking at your conversion rate.
Why You Should Spend Time On Conversion Rates
If you’re running a business, spending time on conversion rates really does matter if you want to reach more clients. Optimizing conversion rates involves getting more people to take action on your website. Ultimately, it means more clients picking up the phone and calling your company instead of another.
While you shouldn’t invest 100% of your time on this detail, it is important to spend some time. So, how do you make that happen and still focus on clients?
Increasing Conversion Rates
No matter how long you’ve had your business, many people have probably seen your website and even read your content. Perhaps they’ve even thought about contacting you but they chose not to. Optimizing your conversion rates means those people will do more than just read your content. They’ll make a decision to contact you for services.
Set Goals For Your Website
Before you even start increasing your rates, you need to set some goals for your website. How much do you want to increase your rates? It’s very stressful to set high conversion goals that you’ll struggle to reach right away. If you want to set a high goal, create small landmark goals on the way to the ultimate goal. This way, you can watch your improvements and make changes along the way.
Focus On Landing Pages
Your landing page is the first impression potential clients will have of your business. Spend time making your images and designs memorable. Use persuasive captions that have something valuable to say. Make sure your content has value that encourages clients to take action right now.
Use Clear Content
When people are searching for a contractor, they usually read some website content for information or ideas. Be clear and specific with your content. This starts with very clear headlines on your website. Specific headlines will grab attention and get your message across. Let them know how your services will benefit them.
Social Media Influence
There are very few people who aren’t on social media platforms today. Using social media proofs are another way to grab attention and encourage readers to take action on your website. Try adding a social media proof to one of your landing pages and see if it increases your conversion rates.
Create An Amazing CTA
Using an irresistible call-to-action will greatly increase your website ratings. Instead of using a text CTA, try creating a simple button. A CTA button will stand out and encourage people to contact you. Add a colorful CTA button to your landing pages, blog posts, or even your contact page.
Pay Attention To The Analytics
Google analytics is very helpful when it comes to monitoring your conversion rates. It will tell the exact place where you have high and long conversions. For example, it’ll tell you which pages people visit more often and which ones to optimize more.
Many people conduct searches on their mobile devices. Analytics will help you determine if your website pages aren’t showing up on these devices.
Need Help With Your Contractor Website?
Contact the team at Contractor Charlie today and we’ll be glad to help you with your website conversion rates. We understand that you need to focus on your clients. Let us handle your website services.
