If you have a website for your contractor business, then you need to invest in SEO. Here at Contractor Charlie, we are experts in SEO. We help our clients to build their online presence and increase their organic traffic.
While many SEO tools cost money, there are a number of free tools you can use to help. Here is a round-up you can review.
Yoast SEO Plugin
We install the Yoast SEO plugin on all of our contractor clients’ websites. This plugin will give you suggestions of how you can increase your readability and SEO score on each page and post you publish.
The plugin analyses your content and will give you a red, yellow, or green light for your SEO score. When you scroll down to the bottom of the page, it will show you suggestions of what you can do to increase your score.
These suggestions can include:
- Add keywords to images, URL, title, tags, etc.
- Reduce the number of keywords mentioned in the content
- Customized meta
- Sentence length
- Subheading distribution
- Paragraph length
- Transitional words
- Passive voice
- Flesch Reading score
These suggestions will help you edit your content for better optimization. When you click on the suggestions, it will even highlight the sections of your content that need work.
Google Search Console
We put all of our clients’ websites into the Google Search Console. This free tool will check for errors on the site and send emails when it detects issues. It can also show you which websites are linking back to you and provide you other valuable information like which keywords your site is ranking for and which pages are getting the most traffic.
Google My Business
Google My Business (GMB) is a free tool allows you to create a local business listing for your website. You need to fill out your profile in full. This will include your name, business address, phone number, and website URL. It’s also a good idea to post pictures to your GMB page.
Every month, GMB will send you a report each month of how many people found your site through your listing. It will also tell you the number of people that viewed your images.
Neil Patel Uber Suggest
Searching out keywords for your website is key to a good SEO strategy. You need to know which keywords are relevant and getting searched each month. Neil Patel put out a free tool called Uber Suggest that you can use to find relevant keywords and get suggestions for your website.
The Hemingway Editor
Readability is important for your SEO. You should keep your score between 6 and 7 to attract a general audience. If the score is too low, Google will think that your content isn’t quality. Content that has a score that’s too high will be above the reading level of the general audience. It is also more difficult for internet translators to provide accurate translations when the score is too high.
The Hemingway Editor will highlight sentences that are hard to read. It will show you passive voice, difficult phrases, and adverbs. If you want to be a better writer, this is a great tool to use.
Contact us Today For SEO Services
Get in touch with the team here at Contractor Charlie today for SEO services. We understand contractors and their businesses. We tailor our strategies to their industry and target their ideal market.
If you are ready to get started on these services, fill out our form now. We’ll get in touch with you right away.