A general contractor is responsible for a full range of projects on homes and commercial buildings. To handle these projects seamlessly, a contractor must pay attention to detail at all times. Another detail to consider is a professional website to promote your contracting business. And existing customers expect to have access to your company via the Internet. As your website is being designed or updated, remember five features general contractors websites should always have.
Construction SEO
Targeted keywords will attract more potential clients looking for contracting work. Some keywords for construction will include services that you provide, products that you may offer as well as areas that you serve. Keyword research will give you a better understanding of what exactly it is your potential clients are searching for on Google.
Utilizing these keywords, placing them throughout your content, will help your website land at the top of search engines. There are over 63,000 Google searches per second and over 5.6 billion searches per day. Finding efficient keywords and utilizing them will draw more people to your website and more importantly, more quality leads to your website.
Navigable Site with Images
The first priority is to establish a navigable site with tabs for each of the services your company offers. A fast-loading, well-organized website ensures visitors can find exactly what they need in an efficient manner. Nobody wants to send traffic to a competitor’s site because they can’t locate pertinent info about your business. Include plenty of images of your work so clients easily visualize what you do. Add a portfolio section showcasing your best work. Often a picture is worth a thousand words when it comes to encouraging visitors to take action and contact you.
Localized Pages and Testimonials
Most contractors are providing services to a specific neighborhood or region. It is essential for your business website to appear in localized searches. You want people in the area to find your business first when they need a contractor. Include localized pages on your website, showing the services you offer in the surrounding towns and cities. Add positive testimonials from customers and indicate the towns where they live. Visitors to your website should instantly feel comfortable your company is well-established in the neighborhood.
Have a Contact Page
Always have a contact page so people know how to reach your business. The contact page should be easy to find. Include your company name, address, phone number, and email address. Add a contact form for an additional level of convenience. Include buttons to your social media accounts, such as Facebook, Twitter, and Instagram. Have a designated business profile on these social media pages with images, updates, and contact info. Make it simple for people to contact your business by posting this info everywhere they go.
Mobile-friendly Website Design
An increasing number of people are accessing the Internet using mobile devices such as iPads, smartphones, and laptops. And often these users are looking for something on-the-spot. Have a mobile-friendly website design people can easily view on any type of screen. Your site should be as clear on a phone as it appears on a large computer screen. A common mistake contractors make when designing their website, is leaving their mobile site the same as their desktop site. Phones and iPads don’t have the capabilities that desktops and laptops have. An ugly and non-user friendly mobile design will turn potential customers off of your company.
Informative Blog
Finally, attach an informative blog to your website. WordPress is the most popular platform to use for blogging because it is versatile and user-friendly. A blog gives your business an opportunity to add new content to the site at any time. Updated content attracts people and search engines, which boosts your overall ranking on Google. Use your blog to post informative articles, showcase recent projects, offer special deals, and showcase new products or services. Share your blog entries on your social media accounts to get more exposure. Blogging is also a way to show you are an authority within your contracting niche. And this can help generate referrals from other contracting companies in related industries.
Let a pro take care of your website design, blogging, and ongoing site maintenance. After all, you already have enough to keep track of every day. We offer paid SEO services that will boost the traffic your website receives. More importantly, we hope to drive more quality leads to your website, people who are actually interested in your service. Our team can get your website up and running, post blog entries, and more to help attract targeted traffic and generate more leads. And we also ensure your site is operating smoothly so visitors always have the best possible experience. Give us a call to find out about our SEO packaging pricing costs.
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