Using website content to brand your construction business has several benefits, such as establishing yourself as an expert and increasing local awareness. But there are several things you must do in order to get that content in front of your audience. Contractor Charlie lists several of these steps below.
Build a Website
It’s easy to think that nearly every business has their own website. But one recent study suggests that almost half are operating without one. If you’re in that half, then you should get started on this immediately.
To get started, you’ll need two things:
- Domain: The characters that internet users type into their browsers to visit a website is known as your domain name. Names such as “amazon.com” and “sony.com” are examples. As you can tell, businesses typically use their business name as part of their domain name.
- Hosting: Web hosting provides space and access for websites. Like a domain name, this is what makes your website available to users.
Once you get these, then it’s time to build your website.
What to Put on Your New Website
When building a website, there may be many things that you want to add. But you don’t want to bombard visitors with so much information that they get lost and discouraged. What’s important to have on your website?
- Products and services you offer: Provide visitors with information on the services and products you offer.
- Contact information: Your company address, phone number, and email address should be easily displayed so that your visitors and customers can get in touch. You can also add a contact form so that customers can quickly leave a message.
- Featured work: Show examples of some of your company’s finest work, so customers can see what you’re capable of.
- Social media links: If you have a Facebook page, Twitter account or any other social media profile, be sure to link them to your website so customers can follow you.
Ensuring that your construction business website has relevant information can help make it easy to use.
Search Engine Optimization
According to Moz, search engine optimization (SEO) is the practice of increasing traffic to your website through search engine results, in both quality and quantity.
When implementing SEO, one of the most important things to do is optimize your content for various keywords. Knowing what keywords your audience is searching for will go a long way. When used appropriately, these keywords will help Google determine what your website is about, and rank your pages properly.
Critical SEO Content
These keywords can be used in the body of the content in places such as header tags, paragraphs, and lists. Images can include keywords within their file names and alt attributes.
Include your business name, along with your address and phone number, on every page of your website. In the title tag for each page, add your business name and a primary keyword you are optimizing for. Plus, add a primary keyword and business name within the meta description. Don’t know how to do this? We can help you.
Maintain a Blog
Maintaining a blog can be beneficial for many different reasons. You can use this as a marketing tool to increase visibility for your construction business. Posting consistently on your blog will also increase the amount of visits from search engines like Google, which will increase the frequency of new web pages being indexed, and Google likes new content.
Blogging can benefit you by showing that you’re an authority figure in your industry. Share your knowledge and answer questions on topics that you know, or show off recently completed projects, and you can become more trusted by customers, which may lead to more business through them and through word of mouth.
Use Social Media to Promote Your Business
A 2014 study showed that nearly one-third of all traffic to websites are driven by social networks. This suggests that more and more businesses are taking advantage of social media.
To help with SEO efforts, we recommend creating accounts with these social media networks:
- Facebook: Share posts from your blog, company updates, pictures, and more.
- Instagram: A network that is centered on sharing photos, use this to show off your latest projects, or before-and-after images.
- LinkedIn: You can easily grow your professional network by connecting to businesses and other professionals.
- Twitter: Similar to Facebook, you can share different forms of content, leverage hashtags, and retweet interesting tweets from others, while keeping it at a 280-character limit.
Implementing a strategy on one or more of these networks can help you stay active and increase brand awareness locally.
Branding Your Construction Business with Us
You might feel left behind if you haven’t done any of these steps. Contact Contractor Charlie and we can help you get up to speed with your construction business marketing and branding. We’ll be happy to discuss a strategy that will work for you, so contact us today!