Every business whether large or small needs to have a digital marketing strategy. The team here at Contractor Charlie has a few tips on what you need to do to increase your visibility only. These are some of the things we do for our clients.
1. Beef up Your SEO
A highly effective digital marketing campaign requires that you beef up your SEO. When you invest in optimizing your website, it will increase your organic search traffic. This is highly important if you want to reach your target audience.
The team here at Contractor Charlie works on our client’s SEO every month. Some of the strategies we use include:
- Link building
- Blogs and areas served pages
- Content creation
- Local listings
- Update existing pages on your site with keywords
- Improve page speeds
- Configure the Yoast SEO plugin
- Keyword research
- Re-write duplicate content
These are just a few of the things you can do to increase the SEO on your website. It’s important to note that when you make these changes, it takes a few weeks to get the momentum going.
2. Set up a Google My Business Page
Your Google My Business Page is an important thing to keep up to date. As long as you have claimed your listing and have the info up to date, it will appear on the right hand sidebar of search results on desktop and at the top of the searches on mobile.
Make sure you claim your listing before someone else does. Google will mail you a confirmation for your address via your mailing address. Once you get the postcard in the mail, you’ll be able to input your confirmation number and verify your business.
3. Local Search
Google uses a person’s location to display local businesses to them. It’s important that you increase your local search traffic. One of the best ways to do that is to write a specific page that targets the areas you serve. These pages should have the name of the city that you work in and information about your service.
4. Blog Posts
Another great way to increase your organic search traffic is to upload blog posts on a regular basis. Most businesses will update their blogs two to four times a month. The more content on your site, the more keywords that can bring someone to your site. Google uses all of those additional pages to help them determine if your page will meet the users intent.
5. Update Your Landing Pages
You can drive traffic to your website all day long, but if your landing pages do not convert, then it won’t increase your earnings. Make sure your landing pages are clear and have calls to action. Consider linking phone numbers and creating large buttons that tell your potential customer what you want them to do.
Also, make sure that your landing pages have clear content that is engaging. You want to speak directly to their pain point and then offer them a solution. Don’t spend a lot of time talking about your service or product. Instead, tell them exactly how it will solve their problems.
Contact us Today For Digital Marketing Services
If you are ready to get started on an effective digital marketing strategy, get in touch with the team here at Contractor Charlie. We are happy to meet with you and find out how we can help your business put into place a marketing strategy that will increase your organic traffic.
Fill out our contact form now so that one of our specialists can get back to you. We’re so glad you found us!