Content is always going to be the most important thing you can do for your conversions. You can drive traffic to your site all day long, but if you don’t communicate well, your potential customer’s will leave without making a single click to learn more. That’s why the team here at Contractor Charlie spends so much time curating content for our clients. We understand how important it is for their business.
When we write content for our clients, we stick to these principles:
1. Value-Based Content
Gone are the days of haphazardly throwing up short blog posts that give the reader 1 or 2 tips. A good content marketing strategy requires you to provide real value to the person reading. They don’t want to hop all over the internet finding the answers to their questions.
Here are a few ways to provide high value to your customer:
- Give them an insiders perspective- share information that only someone on the inside can tell them. Even if the details sound trivial, your readers may find it of great value.
- Define terminology- it’s really easy to use jargon in your content without realizing it. Don’t take for granted that not everyone knows your language. Make sure you define the terms you are using.
- Provide instructions- if you reference doing something, give the reader instructions on how to do it. For example, if you tell them they should develop a menu plan, tell them how you create your own.
These are just a few things to keep in mind when writing for your website.
2. Transparency and Authenticity
Your readers can smell a fake from a mile away. It’s better that you are transparent with them and authentic. Be who you truly are. Let your personality come out in your writing and topics. Don’t be afraid to express your opinions or share your emotions in your blogs. People want to get to know you.
One of the best ways you can stay transparent and authentic is to think of a friend while you are writing. Write the way you’d type out an email to them. This will help the reader feel connected to you.
3. Collaborations With Other Brands
It’s ok to share the love with other brands and sources. If you quote someone, use their ideas, or find that they have something valuable to share, link back to them in your content. This is great for your SEO, but also provides added value to your reader.
Consider finding other brands you can band together with to promote your product. Look for brands that compliment your service. For example, if you have a cleaning business, consider pairing up with a contractor that needs clean-up services. You can both promote one another’s businesses on your websites and social media pages.
4. Add a Chatbot to Your Site
There’s no way you can be available to your customers every hour of the day. That’s why a chatbot is a great addition to your website. It will allow you to answer questions and interact with users even if you are offline. Many of our clients have found this to be a great tool for conversions.
Get in Touch With Us For Content Marketing
The team here at Contractor Charlie is ready to write unique content for your contractor business. We’ll do the necessary research to understand your industry and create relevant content for your audience.
Get in touch with us now so that we can reach out to you about your content needs. We can’t wait to get started!