Operating a construction business has its demands and challenges. When you’re managing clients and a website, it’s tough to know whether you’re doing enough to promote your business. Contractor Charlie has 6 construction marketing tips to help you with your strategy.
1. Don’t Do Everything Yourself
It’s easy to get excited about promoting your business. While advertising several services may seem like a good idea, doing too much work at one time isn’t the best. Concentrate on one specific service at a time and focus on advertising that one.
The marketing goal in your business is to set up long-term relationships with your clients. If you make promoting a product your focus, you will make money in the short-term. However, you will sacrifice the goal of your business.
2. Stick With One Niche
Construction companies typically have more than one specialty. This is what makes them popular and keeps their business growing. When you’re planning your marketing strategies, start marketing one particular niche. This niche could be painting, paving, kitchen repairs, service in metropolitan areas, or commercial building construction to name a few.
Once you nail down your specific niche, focus on promoting it through various venues. Talk about it through word of mouth and write about it. It will make your company stand out with this particular focus. Of course, you can still advertise your other services but focus on making yourself known with one specialty.
3. Utilize Promotional Tools
There are several tools you can use to market and promote your construction business. Strategic marketing is a powerful tool that allows your business to grow if you use the tools wisely. Some tools you can use include:
- A press release
- Social media
- Referrals
- Word-of-mouth
- Conduct an expo
- Giving to charities
These are just some promotional tools for marketing your business and helping it grow. It is also a good idea to closely watch other businesses and gather more ideas from the experts.
4. Keep Your Website Current
When people visit your website, they want to see information that is helpful to them. Your content should have fresh and new ideas to make this happen. Focus on writing content that gives your readers information they need. Some examples include DIY tips, remodeling tricks, and hiring a construction company.
Another way to keep your website current is making sure your business listing is updated. If someone can’t find your business in the search engines, they can’t use your services. Make sure all of your information is current.
5. Photography Is Powerful
Many construction businesses use the power of pictures to market their business. What they don’t realize is that documenting the process is also very effective. Don’t be afraid to take pictures of your construction jobs at each stage.
People love to watch the creation and building stages of a construction project. Take pictures and use them to marketing your business through social media, magazines, and brochures. This is a powerful concept that makes customers want a relationship with you.
6. Use A Website Management Team
Every successful business does well because they have help. Don’t be afraid to hire a professional website team to help you manage that side of your business. It’s hard to focus on your clients when you’re busy managing your website.
A website management team will come alongside you and make sure your website is reaching customers. They have a team that does this through listings, new content, blog posts, and more. Any construction business can benefit from having help with their website marketing.
These are 6 important construction marketing tips to help you market your business. If you think your website would benefit from a website management team, contact Construction Charlie today. We would love to help you.
