As blogging has become easier, businesses are more and more inclined to use this practice to help market themselves. It’s a great way to create content that’s interactive and gets visitors involved, drives website traffic and increases your exposure as an authority in your industry. Best of all, it’s not expensive to start.
Contractor Charlie has a few ideas of how your blog can help market your business.
1. Inexpensive to Start
It doesn’t cost a lot to host your website through a reliable web host. If you’re using a platform for your website such as WordPress, which is free from WordPress.org, then it’s really easy to start a blog to market your business. Remember, it doesn’t cost anything to start a blog.
In terms of cost, you can also think of it this way: each post that’s published on your blog is a useful asset that serves more than one purpose. It builds your level of authority, it increases brand awareness, and it can promote your contracting services.
2. Driving traffic
Let’s say, for example, that your website has 7 pages. These pages can be your home page, a contact page, and then 5 extra pages that talks about your services, the products you sell, and maybe a little company background. That’s 7 pages that Google will crawl and index.
By adding a blog, you can create additional pages that Google will index. Since Google likes fresh content, they will frequently visit your website, which can, in turn, increase your page rankings.
In addition, blogging can also help with your social media platforms. By posting your content on Facebook, Twitter, LinkedIn, and others, you can increase your exposure to potential customers. It gives your followers a chance to not only visit your website to read the post, but they can also share or retweet your post with their followers, who may also visit your site.
In general, an active blog means an active social media presence.
3. Establishing Your Expertise
Customers want to know that the person or company they’re researching are experts in their field. By posting on your blog content that’s useful and helpful, you can establish yourself as an authority in your industry.
Not only that but by posting content that’s relevant, that answers questions and provides valuable information, you can help customers build confidence with your contractor business. You become a reliable resource of information, and they will come to you to purchase.
By using a blog, you can establish authority by posting different types of content such as:
- How-to’s and Tutorials
- Checklists
- Infographics
- Reviews
These types of content can show off what you really know and can build confidence in the consumer.
4. Creating Conversation for your Company
Getting your visitors to visit your blog is very helpful. But you can also use your blog to show who your company and your employees really are. Discussing different topics on your blog can help get visitors conversing and encourage return visits.
You can create conversation by:
Giving your company a voice: You can post on topics such as trends within your industry, interviews by journalists, or giving everyone an inside look at your company.
Providing an avenue to receive feedback: Visitors can share compliments or complaints about your business by leaving comments. This gives you a chance to see what you’re doing right, and what can use some improvement.
Sharing company updates: Give visitors and customers a chance to see the latest updates with your company. They can see what new features your products are selling, or discounts on a service you offer.
In addition to receiving feedback, you can respond to your customers’ comments, which shows that you’re paying attention to them.
5. Encourage Signups
Finally, a blog can help get users to sign up for different things, such as an email newsletter, a company event or a meetup. By telling stories, using incentives, and implementing a simple call to action, each blog post is a chance to encourage visitors to submit their email address.
Get Your Blog Started with Us
Contractor Charlie uses these tips and more when creating blogs for our clients. Contact us today to see if starting a blog can help market your business. Our team can help get you started.
