There are many different ways to generate traffic for your contractor website including getting involved in social media websites and using old-fashioned e-mail marketing. We also recommend you have a solid SEO strategy that will get your more organic traffic. However, if this traffic does not convert then all that work you put into attracting people to your website was for nothing.
Your website traffic needs to convert, and Contractor Charlie has five great methods that will help you do just that.
1. Draw in Your Audience With Conversation
If you are having users visit your page, you want to excite them. Whatever you put on your page is the first opportunity to greet whoever is visiting. Your goal is to make them feel welcome and speak to their biggest pain point.
One of the ways you can draw in your audience is by using conversational language. The language you choose needs to be emotionally charged, and have a sense of storytelling that makes a visitor feel like they’re sitting down with you over coffee.
2. Add Reviews
Reviews from consumers are a huge determining factor when people are making purchase decisions. According to an article published by Business.com, 85% of consumers state that online reviews are critically important when considering a purchase. Consumers used to have to rely on sales staff if they had any questions about a product or service. Today, they turn to other consumers for honest experiences through reviews. Your reviews should be posted by genuine customers.
3. Use Social Media
Social media is a powerful tool. If you have a Twitter or Facebook account that you are actively using, you can encourage people to pay attention to any feeds for advice, news on products, and any special deals going on. It also allows customers to interface with the company with any questions they might have. Show your follower or your subscriber counts on your main page.
4. What Is Your Proposition?
What separates your product or service for anything else on the market? What makes it better or different? This is something that needs to be clearly written and simple. Your goal is to make the consumer choose your product or service over others. The value proposition helps justify price and return-on-investment for the consumer.
5. Use Calls to Action (CTAs)
A great CTA is an incredibly important opportunity to motivate visitors to become customers or clients. It is arguably one of the most important parts of a site, and skipping it is not something you want to try to do. A CTA instructs a user on what action you want them to take whether it is visiting a blog, downloading an electronic book, or making a purchase. Placing your CTA strategically on your page will increase conversions.
When creating a page, do not put anything on the page it that has the potential to distract visitors such as unnecessary pictures or videos, long explanations, or a navigation bar. Whatever you put together should be all about getting visitors to that page to take one specific action.
Contact Us Today to Increase Your Conversions
These are only a few simple but effective strategies that Construction Charlie uses to make your website as successful as it could possibly be. A website management team could be your best investment when it comes to trying to reach a customer.
Please contact Construction Charlie today if you think that you would like to consider hiring a website management team to serve all of your needs. We are ready and willing to answer any questions you may have!